How to combat the scourge of black friday sales and heavy discounting.
Rather than searching for deals and discounts this year, have a look for authenticity, integrity and the value added by the story of how this work came to exist.
Now, this is by no means a pity party. I'm a creative. I was born that way. But I chose to try to make my living in this world by sharing my creativity with others. 'Why don't you get a real job?', I hear some cry. Well, I did that. Been there, done that, got depression. Let's not dwell.
I love learning about, finding and promoting new artists, designers and makers. But, as they don't have the marketing budget of John Lewis, it can be difficult to discover new, interesting folk.
So, this Christmas, I'll be spreading the love around.
Share this article with your favourite, small, independent, designer/maker/artist so we can learn just how simple it would be to make a maker smile.
I'll go first:
Name: Jane Hunter
Number of employees: Zero
What do you make: Textile art inspired by vintage maps and physical and human landscapes
Where do we go to buy your work? www.janehunterart.com or visit my studio & art gallery: 117 Main Street, West Kilbride, Ayrshire.
How simple would it be to make you smile this Christmas? If only seven people bought my original work I'd be able to replace my dodgy oven, which has been knackered for two years, so I could get Sam to cook us a decent Christmas dinner this year. (You can grill a lot of things but a Turkey ain't one of them!)
If you are an independent artist/designer/maker who produces lovely, authentic, ethical work, or you know one who you would like to make smile - please put details in the comments below.
Clink the images below to find out more about the Maker's you could make smile this Christmas.